During Matches

I like this shop’s name: During Matches.
I see this as a different manner of China English than the priceless attempts of translation such as “Meat Patty Explode the Stomach.”
“During Matches” refers to the time before the current modern era; it harkens back to when they used matches to heat homes; a bygone era.
The store sells little pieces of nostalgia.

About chinaenglish

I'm an American teaching in China
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